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Marketing for a Boxing Gym

In the mid-1970s, the original Rocky movie inspired many people to join their local boxing gym. And why not? Boxing is a great workout and it can be a lot of fun. Recently, the Rocky franchise experienced a resurgence with Creed in 2015 and Creed II in 2018, and people’s interest in learning to box has had a resurgence too. If you’ve included a boxing gym in your recreation center, you can use this to your advantage in your marketing strategy. 

Use Social Media

As always, social media is an important part of your marketing strategy. Make sure to get the word out on social media and use your other digital marketing tools to let people know about your boxing gym. If you are having trouble getting new members, this is a good place to engage customers with deals and reduce

Social Media Lessons from the Boxing Ring

In his recent social media bestseller, “Jab, Jab, Jab, Right Hook,” Gary Vaynerchuk tells marketers and businesses what boxing can teach them about marketing. The rules of boxing haven’t changed over years, and the same holds true for marketing.

You should get the book, it’s great, but let me explain how Gary illustrates social media marketing.

A boxer spends a lot of time analyzing his own strengths and weakness, as well as those of his opponent. When two boxers step into the ring, they already know each other well from countless hours of analysis and strategic planning. This step is crucial to win both in the ring and social media. Effective boxers use a combination of jabs and right hooks to win the fight.

A knock-out in boxing needs to be carefully set up by a series of jabs. It’s no different than when you tell a good story; punch line has no power without the foundation that comes before it. There is no sale without the story; no knockout without the setup. The right hook gets all the credit, but it’s a series of well-planned jabs that come before it that set you up for success.

Right Hooks. Right hooks are the knockout punches. For marketers, those are the next highly anticipated campaigns that are going to increase revenue and make users engage in a cult-like following. A CMO’s dream. Right hooks are calls to action that benefit your business. They are meant to convert traffic into sales and ROI. Except when they don’t….

Jabs. Jabs are a series of conversations, interactions and engagements, delivered one at a time, that slowly but authentically build relationships. Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape.

Jab, jab, jab, right hook = give, give, give, ask

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