Wellness Real Estate
Expert Media Marketing for the Wellness Real Estate Industry
Targeted for a High ROI
How BLS Marketing builds your wellness real estate social media strategy
Like all industries, wellness real estate has evolved over the last two decades. Online listings have supplanted newspaper ads, PPC marketing has allowed agents to advertise at a lower cost than in the past, and many homes are now advertised using videos captured by drones. One of the largest changes, however, has been the advent of social media — specifically the need to create and cultivate a strong real estate social media strategy.
For today’s real estate professionals, a real estate social media strategy should be a key part of your overall marketing plan.
Why? It’s where consumers are spending their time. Here’s what you should know about social media’s role in real estate and how you can implement social media strategies for your own real estate business.
Why is a real estate social media strategy so important?
A real estate social media strategy is an important marketing tool for real estate agents for a number of reasons. To begin with, social media allows you to reach a large number of people at a much lower cost than it would take to market via more traditional methods.
Targeting is another important advantage of social media for real estate agents, as most platforms allow you to target specific demographics of people who are most likely to be interested in your listings.
Finally, social media lets you interact directly with potential clients in a way that few other marketing channels can.
In these ways, social media can help you reach and convert users — but only if you give your posts a personal touch. People see dozens and dozens of social media ads and posts every day.
To stand out, you’ll need to find unique ways to connect with consumers.
Start building your social media brand
Social media can seem like a whole new world. We take things one step at a time.
Create your accounts
The first step is, of course, to create accounts on various social media platforms for yourself or your business. When users look you up on social media, these are the pages they will see, so be sure that they include good pictures and well-written descriptions.
Remember that social media is all about connecting with other people.
Separate yourself from faceless brands by using pictures of yourself and adding a brief bio about your personal life and interests.
When it comes to the look and feel of your social media profiles, they should all look somewhat similar. To accomplish this, consider using the same profile picture across accounts, similar handles (if possible) and the same photographic aesthetic and visual branding elements.
Have a website to point people to
What good is a social media post without a call-to-action? If you haven’t already, buy your own personal web domain and build a website so you have somewhere to drive friends and followers to for more information.
When choosing your domain name, use your name or that of your business. Don’t forget that new top-level domains now exist beyond the common .com, .org and .net. For real estate agents, you can communicate what your business does by using homes, realty, realestate or renting.
Post, post and post some more
Now it’s time to begin posting. To start a real estate social media strategy for your real estate business, you’ll want to post several different kinds of content, including pictures and videos of homes you are listing, neighborhood listings and notifications of open house events.
Establish your own style
From the very beginning, you should think about your visual branding as it relates to your social media strategy. Visual branding elements include everything from your logo to the color palette you use on your website to your listing photos. Creating a consistent look will help people recognize your brand more easily.
Cultivate a community
To foster a sense of community among followers, you need to actively communicate with the people who engage with your social media posts. When someone leaves a comment or sends a message, be sure to respond as soon as possible in a friendly manner and with helpful information. This will help convert people who follow you on social media into actual clients.
Once you’ve set yourself up on commonly used platforms like Facebook and Instagram, you can start experimenting with more advanced methods to build your audience. Creating a YouTube channel, for example, can help you establish yourself as a real estate authority within your market. LinkedIn content can likewise bolster your reputation and help potential clients see you as an expert agent who will help them find exactly what they’re looking for.
Much like your career, your real estate social media strategy is something that can grow and evolve over time. Contact us for free consultation with BLS Marketing.
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